| Campus Sutra: The Making of an Indian Online Fashion Brand |
| 作者姓名：Agam Gupta, Ankita Singh, Biswatosh Saha, Divya Sharma |
| 商品類型：Case (Field) | 商品編號：W26366 |
| 出版日期：2022/05/17 | 內容長度：11 頁 |
In 2016, just four years after launching their business, the four founders of Campus Sutra (a youth-oriented online fashion brand) had to decide whether to join an online marketplace’s brand accelerator program. Joining the program promised rapid growth, but the exclusivity clause was risky. How should the founders evaluate the lucrative proposal? Nurturing high-quality private labels through support programs that accelerated the growth of exclusive .....more
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| Campus Sutra: The Making of an Indian Online Fashion Brand - Teaching Note |
| 作者姓名：Agam Gupta, Ankita Singh, Biswatosh Saha, Divya Sharma |
| | 商品編號：W26367 |
| 出版日期：2022/05/17 | 內容長度：8 頁 |
Teaching note for product W26366.
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